Profiling Shoppers Using Brand as Segment Descriptor � What Went Wrong?

RAHMAN, SOFIAH BINTI ABD. (2001) Profiling Shoppers Using Brand as Segment Descriptor � What Went Wrong? In: UNSPECIFIED.

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Item Type:	Conference or Workshop Item (UNSPECIFIED)
PRISMA ID:	16085
URI:	http://oarr.uitm.edu.my/id/eprint/22912

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