The effects of branding of a foreign bank on bumiputera consumer buying decision

ZAIN, ZAHARIAH BINTI MOHD (2008) The effects of branding of a foreign bank on bumiputera consumer buying decision. In: UNSPECIFIED.

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Item Type:	Conference or Workshop Item (UNSPECIFIED)
PRISMA ID:	20788
URI:	http://oarr.uitm.edu.my/id/eprint/24363

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