The Impact of Brand Personality On Brand Preference and Brand Loyalty: A Study on Malaysian�s Perception Towards Foreign Brand Coffee Outlets.

MARMAYA, NAJIHAH HANISAH BINTI (2009) The Impact of Brand Personality On Brand Preference and Brand Loyalty: A Study on Malaysian�s Perception Towards Foreign Brand Coffee Outlets. In: UNSPECIFIED.

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Item Type:	Conference or Workshop Item (UNSPECIFIED)
PRISMA ID:	24411
URI:	http://oarr.uitm.edu.my/id/eprint/25640

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