DEVELOPING NEW INVENTION OF BRAND EXPERIENCE MODEL: EMPIRICAL EVIDENCE FROM FAST FOOD INDUSTRY IN MALAYSIA,

MOHAMED, ROZITA BINTI NAINA (2010) DEVELOPING NEW INVENTION OF BRAND EXPERIENCE MODEL: EMPIRICAL EVIDENCE FROM FAST FOOD INDUSTRY IN MALAYSIA,. In: UNSPECIFIED.

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Item Type:	Conference or Workshop Item (UNSPECIFIED)
PRISMA ID:	29511
URI:	http://oarr.uitm.edu.my/id/eprint/27475

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