The Impact of Cultural Uncertainty on Brand Trust; An Empirical Study of Fast Food Industry in Malaysia

MOHAMED, ROZITA BINTI NAINA (2009) The Impact of Cultural Uncertainty on Brand Trust; An Empirical Study of Fast Food Industry in Malaysia. In: UNSPECIFIED.

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Item Type:	Conference or Workshop Item (UNSPECIFIED)
PRISMA ID:	29517
URI:	http://oarr.uitm.edu.my/id/eprint/27479

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