The Impact of Brand Personality On Brand Preference and Brand Loyalty: A Research on Malaysian�s Consumer�s perception of Starbucks Coffee outlets.

MARMAYA, NAJIHAH HANISAH BINTI (2010) The Impact of Brand Personality On Brand Preference and Brand Loyalty: A Research on Malaysian�s Consumer�s perception of Starbucks Coffee outlets. ISSN 1991-8178

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Item Type:	Article
PRISMA ID:	28504
URI:	http://oarr.uitm.edu.my/id/eprint/3697

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