The Interactions of Product Attributes Importance, Brand Familiarity and Ethnocentrism on Brand Selection Decisions: A Logistic Regression Approach

ALIMAN, NOR KHASIMAH BINTI (2009) The Interactions of Product Attributes Importance, Brand Familiarity and Ethnocentrism on Brand Selection Decisions: A Logistic Regression Approach.

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Item Type:	Article
PRISMA ID:	16088
URI:	http://oarr.uitm.edu.my/id/eprint/4144

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