The Roles of Member relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in Creating Store Loyalty: Evidence from Retail Loyalty Programmes in Malaysia

MUSA, ROSIDAH BINTI (2008) The Roles of Member relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in Creating Store Loyalty: Evidence from Retail Loyalty Programmes in Malaysia. Journal of International Business and Entrepreneurship, 4 (2). ISSN 1675-7939

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Item Type:	Article
Journal or Publication Title:	Journal of International Business and Entrepreneurship
PRISMA ID:	8090
URI:	http://oarr.uitm.edu.my/id/eprint/4976

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