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Cultural Uncertainty on Brand Trust of Fast Food Industry in Malaysia

MOHAMED, ROZITA BINTI NAINA (2005) Cultural Uncertainty on Brand Trust of Fast Food Industry in Malaysia. Elsevier Science Direct- JOURNAL OF ENVIRONMENTAL - BEHAVIOUR STUDIES (AJEBS), 14 (9).

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Item Type: Article
Journal or Publication Title: Elsevier Science Direct- JOURNAL OF ENVIRONMENTAL - BEHAVIOUR STUDIES (AJEBS)
PRISMA ID: 5708
URI: http://oarr.uitm.edu.my/id/eprint/5092

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