Customers perception towards ethical advertisements in Malaysia
The fact that potentially unethical advertisements are reaching the marketplace suggests that current methods of evaluating advertisements may be insufficient for some of today's controversial or innovative advertising strategies. Interestingly, customers are constantly prone to advertisements...
| 第一著者: | |
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| その他の著者: | |
| フォーマット: | Master Thesis |
| 言語: | 英語 |
| 出版事項: |
Gombak, Selangor : International Islamic University Malaysia, 2016
2024
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| 主題: | |
| オンライン･アクセス: | https://studentrepo.iium.edu.my/handle/123456789/2183 https://lib.iium.edu.my/mom/services/mom/document/getFile/uWX5dhCExbSu4XGv58CzktrdlbCKn63d20161201125036281 |
| Abstract | Abstract here |