The influence of educational marketing mix towards parental choice of private Islamic international schools in Malaysia
Consumer choice is related to the physical behaviour of individual consumers. It involves a critical evaluation of alternatives that are based on rational and reasonable criteria. It has become one of the most critical and highly challenging factors at which it affects major decision behaviour that...
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| フォーマット: | Master Theses |
| 言語: | 英語 |
| 出版事項: |
Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2020
2024
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| オンライン･アクセス: | https://studentrepo.iium.edu.my/handle/123456789/2199 |
| Abstract | Abstract here |