Capturing the real customer experience based on the parameters in the call detail records
It is not a surprise that in recent fierce market of telecommunication, CEM (Customer Experience-Management) has emerged as key differentiator. A positive customer experience leads to increased loyalty, lower churn rate, more recommendations and optimistic word of mouth. Researchers have defined the...
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| フォーマット: | Doctoral Thesis |
| 言語: | 英語 |
| 出版事項: |
Kuala Lumpur : Kulliyyah of Information and Communication Technology, International Islamic University Malaysia, 2019
2024
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| オンライン･アクセス: | https://studentrepo.iium.edu.my/handle/123456789/9286 |
| Abstract | Abstract here |