Factors influencing consumer perceptions towards online purchase intention: A study in Kota Kinabalu, Sabah
The purpose of this study is to test the relationship between factors (security, brand awareness, word of mouth, good online experience and quality of information) that might influence customer perceptions to online purchase intention. The framework of this study was adapted from (Ha, 2004). This s...
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| Format: | Thesis |
| Language: | English |
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2011
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| Online Access: | https://eprints.ums.edu.my/id/eprint/10055/1/mt0000000495.pdf https://eprints.ums.edu.my/id/eprint/10055/ |
| Abstract | Abstract here |