The perception of product quality and the intention to repurchase on shirt/blouse products made in China amongst consumers in Kota Kinabalu
The purpose of this study is to examine the relationship between product quality concerned in the eight quality dimensions and the intention to repurchase on shirt/blouse products made in China in Kata Kinabalu, Sabah. The study has conceptualized that product quality as a multidimensional construct...
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| Format: | Thesis |
| Language: | English English |
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2015
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| Online Access: | https://eprints.ums.edu.my/id/eprint/37590/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/37590/2/FULLTEXT.pdf |