The perception of product quality and the intention to repurchase on shirt/blouse products made in China amongst consumers in Kota Kinabalu

The purpose of this study is to examine the relationship between product quality concerned in the eight quality dimensions and the intention to repurchase on shirt/blouse products made in China in Kata Kinabalu, Sabah. The study has conceptualized that product quality as a multidimensional construct...

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Bibliographic Details
Main Author:	Sun Yu
Format:	Thesis
Language:	English English
Published:	2015
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	https://eprints.ums.edu.my/id/eprint/37590/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/37590/2/FULLTEXT.pdf

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