A Semiotic analysis of Malaysian car tv advertisements : The proton's of 2003-2014
Today people live in a visually intensive society with a world of spectacular and exciting images surrounding them on a daily basis. Advertising is one of the marketing strategies to promote products to consumers. Perusahaan Otomobil Nasional Berhad (PROTON), Malaysian automobile company, was a comp...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2017
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| 主題: | |
| オンライン･アクセス: | https://eprints.ums.edu.my/id/eprint/38008/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38008/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/38008/ |
| Abstract | Abstract here |