The relationship between service quality, satisfaction and customer loyalty in the context of private high schools in Kota Kinabalu, Sabah

This study has been carried out to understand the relationship between service quality dimensions, satisfaction and customer loyalty towards private high schools in Kata Kinabalu. This study seeks to contribute to the development of a conceptual framework that integrates service quality, satisfactio...

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Détails bibliographiques
Auteur principal: Anthea Jacelyn Melanie Matanjun
Format: Thèse
Langue:anglais
anglais
Publié: 2012
Sujets:
Accès en ligne:https://eprints.ums.edu.my/id/eprint/38530/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/38530/2/FULLTEXT.pdf