Tourists motivation and satisfaction on firefly-watching tour using importance-performance analysis
Tourism industry has recognized the importance of fireflies as an ecotourism attraction. In particular, this research sought to understand the motivation and satisfaction of the firefly-watching tourists in order to assess the management's success in meeting the consumers' expectations. Th...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/38541/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38541/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/38541/ |
| Abstract | Abstract here |