The influence of hotel restaurant antributes towards customer satisfaction and return intention
The purpose of this study is to assess the influence of hotel restaurant attributes (food quality, service quality, atmosphere, price and value) towards customer satisfaction and return intention towards hotel restaurants. This study also examines the mediating effect of customer satisfaction toward...
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| Format: | Thesis |
| Language: | English English |
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2016
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| Online Access: | https://eprints.ums.edu.my/id/eprint/43311/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/43311/2/FULLTEXT.pdf |