Perception of selfie Malaysia tourism advertisement, attitude and visit intention to local Malaysia destination : a study of consumers in Kota Kinabalu, Sabah
The purpose of this research is about to examine the relationship of the perception toward advertisement and visit intention. In addition, the study also investigate the mediating effect of attitude toward advertisement in the relationship between the perception toward advertisement and visit intent...
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| Format: | Thesis |
| Language: | English English |
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2016
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| Online Access: | https://eprints.ums.edu.my/id/eprint/43436/1/24%20PAGES..pdf https://eprints.ums.edu.my/id/eprint/43436/2/FULLTEXT..pdf |