Determinants of intention to consume towards fast food restaurant: Kentucky Fried Chicken (KFC) among consumers' at Kota Kinabalu, Sabah
This study presents an investigation on the determinants of consumers' intention to consume fast food restaurant: KFC at Kota Kinabalu. The theoretical framework used is adapted from Petrovici et.al. (2002) Botonaki et.al. (2007), Darien & Cohen (1995), Akbay et. al. ( 2003), and Goyal et.a...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2008
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/43528/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/43528/2/FULLTEXT.pdf |