Determinants of intention to consume towards fast food restaurant: Kentucky Fried Chicken (KFC) among consumers' at Kota Kinabalu, Sabah

This study presents an investigation on the determinants of consumers' intention to consume fast food restaurant: KFC at Kota Kinabalu. The theoretical framework used is adapted from Petrovici et.al. (2002) Botonaki et.al. (2007), Darien & Cohen (1995), Akbay et. al. ( 2003), and Goyal et.a...

詳細記述

書誌詳細
第一著者: Nur Suriayanti Gadiman
フォーマット: 学位論文
言語:英語
英語
出版事項: 2008
主題:
オンライン・アクセス:https://eprints.ums.edu.my/id/eprint/43528/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/43528/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/43528/
Abstract Abstract here