Determinants of intention to consume towards fast food restaurant: Kentucky Fried Chicken (KFC) among consumers' at Kota Kinabalu, Sabah
This study presents an investigation on the determinants of consumers' intention to consume fast food restaurant: KFC at Kota Kinabalu. The theoretical framework used is adapted from Petrovici et.al. (2002) Botonaki et.al. (2007), Darien & Cohen (1995), Akbay et. al. ( 2003), and Goyal et.a...
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2008
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| オンライン・アクセス: | https://eprints.ums.edu.my/id/eprint/43528/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/43528/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/43528/ |
| Abstract | Abstract here |
