Profiling innovators in Kota Kinabalu: a study of self concept and impulse buying behaviour
This study aims to establish the profiles of the innovators in Kota Kinabalu from two perspectives, self-concept and buying impulsiveness. A mall intercept survey was conducted in April 2007 in the various shopping centres located in urban Kota Kinabalu. A total of 158 questionnaires were collected...
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| Format: | Thesis |
| Language: | English English |
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2007
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| Online Access: | https://eprints.ums.edu.my/id/eprint/43565/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/43565/2/FULLTEXT.pdf |