Profiling innovators in Kota Kinabalu: a study of self concept and impulse buying behaviour
This study aims to establish the profiles of the innovators in Kota Kinabalu from two perspectives, self-concept and buying impulsiveness. A mall intercept survey was conducted in April 2007 in the various shopping centres located in urban Kota Kinabalu. A total of 158 questionnaires were collected...
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | 英语 英语 |
| 出版: |
2007
|
| 主题: | |
| 在线阅读: | https://eprints.ums.edu.my/id/eprint/43565/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/43565/2/FULLTEXT.pdf |