Intention to revisit fast food restaurant in Kota Kinabalu
This quantitative research was done to Identify the relationship between the fast food restaurant's attributes (variety of food., food taste and Quality., ambiance and hygiene. service speed, price and location) and intention to revisit fast food restaurant among the Kota Klnabalu consumers usi...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2008
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| Online Access: | https://eprints.ums.edu.my/id/eprint/43849/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/43849/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/43849/ |
| Abstract | Abstract here |