The relationship between market orientation and new product performance in Sabah property industry
This research is aimed to examine the impact of market orientation towards new product performance in Sabah property industry. The study also investigate the intervening factors of product advantage, product value and marketing advantage on their roles to strengthen the relationship between market o...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2008
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/43863/1/24%20PAGES..pdf https://eprints.ums.edu.my/id/eprint/43863/2/FULLTEXT..pdf |