The relationship between market orientation and new product performance in Sabah property industry

This research is aimed to examine the impact of market orientation towards new product performance in Sabah property industry. The study also investigate the intervening factors of product advantage, product value and marketing advantage on their roles to strengthen the relationship between market o...

書誌詳細
第一著者:	Evelyn Jublee
フォーマット:	学位論文
言語:	英語英語
出版事項:	2008
主題:	HF5410-5417.5 Marketing. Distribution of products
オンライン･アクセス:	https://eprints.ums.edu.my/id/eprint/43863/1/24%20PAGES..pdf https://eprints.ums.edu.my/id/eprint/43863/2/FULLTEXT..pdf

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