Consumer's perception of product attributes, awareness, attitude and purchase intention of life insurance in Kota Kinabalu, Sabah
Insurance is one of the important needs for every people during their life. Majority of people do not care about the importance of having insurance. Insurance is the transfer of risk by an individual, organization and business to the insurance company. The issues surrounding the measurement and prov...
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| Format: | Thesis |
| Language: | English English |
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2014
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| Online Access: | https://eprints.ums.edu.my/id/eprint/43915/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/43915/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/43915/ |
| Abstract | Abstract here |