Green marketing: Factors influencing consumers purchase intention
This study aims to investigate the factors that influence green purchase intention among Malaysians. The moderating effects of gender, age, income and education on the relationship between independent variables and dependent variable are also investigated. This study applies stratified random sampli...
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| Format: | Thesis |
| Language: | English English |
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2013
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| Online Access: | https://eprints.ums.edu.my/id/eprint/44130/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44130/2/FULLTEXT.pdf |