Service quality, customer satisfaction and service loyalty of Sabah's tourism industry
In today's globalised and borderless market, quality is an essential element for the survival and growth of any business organization. It is so important that quality become an issue of global concern in the tourism industry. Many researchers of service quality have found out that service quali...
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| Format: | Thesis |
| Language: | English English |
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2004
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| Online Access: | https://eprints.ums.edu.my/id/eprint/44359/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44359/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/44359/ |
| Abstract | Abstract here |