A study factors which influence online purchase intention of online brand
The purpose of this study is to investigate the factors which influence online purchase intention of online brand. The research framework in this study was adapted and modified from Zarrad and Debabi (2012). Two criteria were opted to select respondents which were: 1) consumers who have experienced...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2013
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| विषय: | |
| ऑनलाइन पहुंच: | https://eprints.ums.edu.my/id/eprint/44442/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44442/2/FULLTEXT.pdf |