A study of the dining experience in UMS cafeteria: The satisfaction and dissatisfaction dimensions

The paper reports the findings of customer dining experience attributes by extending Herzberg's dual factor theory. The objectives of the paper are to identify the dining experience attributes in UMS cafeterias, and subsequently link these attributes to Herzberg's dual factor theory. Data...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Chia, Yueh Kong
التنسيق: أطروحة
اللغة:الإنجليزية
الإنجليزية
منشور في: 2007
الموضوعات:
الوصول للمادة أونلاين:https://eprints.ums.edu.my/id/eprint/44445/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/44445/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/44445/
Abstract Abstract here