A study of the dining experience in UMS cafeteria: The satisfaction and dissatisfaction dimensions
The paper reports the findings of customer dining experience attributes by extending Herzberg's dual factor theory. The objectives of the paper are to identify the dining experience attributes in UMS cafeterias, and subsequently link these attributes to Herzberg's dual factor theory. Data...
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| Format: | Thesis |
| Language: | English English |
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2007
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| Online Access: | https://eprints.ums.edu.my/id/eprint/44445/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/44445/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/44445/ |
| Abstract | Abstract here |