The effect of perceived food image and overall satisfaction among tourists in Kota Kinabalu
Niche tourism becomes another trend to differentiate within countries in competitive tourism industry. Despite the substantial rise of food as tourism product, the study aims to investigate the effects of perceived food image on food and service quality, attraction and variety of food, price of food...
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| Format: | Thesis |
| Language: | English English |
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2011
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| Online Access: | https://eprints.ums.edu.my/id/eprint/44611/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44611/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/44611/ |
| Abstract | Abstract here |