Why customer do not buy counterfeit luxury branded product. The effect of personality, perceived quality and attitude
This study aims to understand consumer attitude on why consumer did not purchase counterfeit luxury branded product, the effect of personality, perceived quality and attitude. This study is a new research as most past researcher has done about why customer purchase counterfeit but this study make a...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2011
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| Online Access: | https://eprints.ums.edu.my/id/eprint/44676/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44676/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/44676/ |
| Abstract | Abstract here |