Why customer do not buy counterfeit luxury branded product. The effect of personality, perceived quality and attitude
This study aims to understand consumer attitude on why consumer did not purchase counterfeit luxury branded product, the effect of personality, perceived quality and attitude. This study is a new research as most past researcher has done about why customer purchase counterfeit but this study make a...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2011
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| 主題: | |
| オンライン･アクセス: | https://eprints.ums.edu.my/id/eprint/44676/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44676/2/FULLTEXT.pdf |