Consumer perceived risk and purchasing behavior toward food safety issues
Food safety had become an important issues and reach higher concern when the issues were publicized globally. The objective of the study is to evaluate the impact of consumer perceived risk towards the purchasing intention in times of food safety concerns. Previous research on food safety had focuse...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2011
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| 主題: | |
| オンライン･アクセス: | https://eprints.ums.edu.my/id/eprint/44820/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44820/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/44820/ |
| Abstract | Abstract here |