The determinants of online purchase intention for personal care products: Attitude and trust as mediator
The purpose of this study is to identify the determinants of online purchase intention for personal care products. Four factors (perceived usefulness, perceived ease of use, perceived value, and perceived risk) were examined on consumers' online purchase intention for personal care products wit...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2016
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| विषय: | |
| ऑनलाइन पहुंच: | https://eprints.ums.edu.my/id/eprint/44931/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44931/2/FULLTEXT..pdf |