The determinants of online purchase intention for personal care products: Attitude and trust as mediator
The purpose of this study is to identify the determinants of online purchase intention for personal care products. Four factors (perceived usefulness, perceived ease of use, perceived value, and perceived risk) were examined on consumers' online purchase intention for personal care products wit...
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| Format: | Thèse |
| Langue: | anglais anglais |
| Publié: |
2016
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| Accès en ligne: | https://eprints.ums.edu.my/id/eprint/44931/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44931/2/FULLTEXT..pdf |
| Résumé: | The purpose of this study is to identify the determinants of online purchase intention for personal care products. Four factors (perceived usefulness, perceived ease of use, perceived value, and perceived risk) were examined on consumers' online purchase intention for personal care products with attitude and trust act as mediator to the relationship between perceived usefulness, perceived ease of use, perceived value, perceived risk, and online purchase intention. A total of 360 Malaysian consumers were the target respondents. Questionnaire was used as the instrument to collect data and had been distributed through internet and hard copy. IBM SPSS Statistics were used to examine the descriptive analysis and PLS-SEM were used to test the measurement model and structural model in this study. Measurement model was used to measure the validity of collected data. Then, the structural model (path coefficient) was used to test the hypotheses. Lastly, the findings and suggestion are discussed in detailed towards the end of this dissertation. |
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