The determinants of online purchase intention for personal care products: Attitude and trust as mediator
The purpose of this study is to identify the determinants of online purchase intention for personal care products. Four factors (perceived usefulness, perceived ease of use, perceived value, and perceived risk) were examined on consumers' online purchase intention for personal care products wit...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية الإنجليزية |
| منشور في: |
2016
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://eprints.ums.edu.my/id/eprint/44931/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44931/2/FULLTEXT..pdf |