The influence of price reduction sales on consumer intention to purchase: A case study of mega sales event in Malaysia
This research is to test a model which aims to describe the extent to which consumers' intention to purchase a product is influenced by price reduction sales through product quality, price discounts, advertising for products, period of sales, frequency of sales and store attributes / selling co...
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2004
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| 主題: | |
| オンライン･アクセス: | https://eprints.ums.edu.my/id/eprint/45233/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/45233/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45233/ |
| Abstract | Abstract here |