The influence of price reduction sales on consumer intention to purchase: A case study of mega sales event in Malaysia
This research is to test a model which aims to describe the extent to which consumers' intention to purchase a product is influenced by price reduction sales through product quality, price discounts, advertising for products, period of sales, frequency of sales and store attributes / selling co...
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| Format: | Thesis |
| Language: | English English |
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2004
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| Online Access: | https://eprints.ums.edu.my/id/eprint/45233/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/45233/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45233/ |
| Abstract | Abstract here |