The influence of price reduction sales on consumer intention to purchase: A case study of mega sales event in Malaysia
This research is to test a model which aims to describe the extent to which consumers' intention to purchase a product is influenced by price reduction sales through product quality, price discounts, advertising for products, period of sales, frequency of sales and store attributes / selling co...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2004
|
| विषय: | |
| ऑनलाइन पहुंच: | https://eprints.ums.edu.my/id/eprint/45233/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/45233/2/FULLTEXT.pdf |