The impact of sales promotion on consumer buying behaviour
Various sales promotional tools (promo-tools) have been employed by marketers over the years to generate sales for their offerings. The use of coupon, price discount, free sample, bonus pack, and in-store display are examples of sales promotion strategies adopted by organizations to generate product...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2004
|
| विषय: | |
| ऑनलाइन पहुंच: | https://eprints.ums.edu.my/id/eprint/45234/1/24%20PAGES..pdf https://eprints.ums.edu.my/id/eprint/45234/2/FULLTEXT..pdf |