The impact of consumer complaint behaviour on customer defection
This research is done in the area of post purchase behaviour in the marketing field. This research was carried out in Kota Kinabalu, Sabah, Malaysia by collecting the primary data from bank customers. This research tries to determine if there is a relationship between customer complaint and defectio...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2004
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| Online Access: | https://eprints.ums.edu.my/id/eprint/45235/1/24%20PAGES..pdf https://eprints.ums.edu.my/id/eprint/45235/2/FULLTEXT..pdf https://eprints.ums.edu.my/id/eprint/45235/ |
| Abstract | Abstract here |