The impact of consumer favourite colour on consumer choices
This research investigates the impact of consumers favourite colour on consumer choices in Kata Kinabalu. Structured questionnaire was used to survey consumers in Kata Kinabalu. A total of 262 questionnaires were collected from respondents in Kata Kinabalu, Malaysia. These individuals were selected...
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| Format: | Thesis |
| Language: | English English |
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2004
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| Online Access: | https://eprints.ums.edu.my/id/eprint/45241/1/24%20PAGES..pdf https://eprints.ums.edu.my/id/eprint/45241/2/FULLTEXT..pdf https://eprints.ums.edu.my/id/eprint/45241/ |
| Abstract | Abstract here |