The influence of store image on consumers' repatronage intentions towards apparel retail store in Kota Kinabalu: The role of attitude as mediator
The main objective of this study is to examine the relationship between the store image, consumers' attitude towards store and consumers' repatronage intentions, in the context of apparel retail store. Results of the study found that all dimensions of store image have significant effect...
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| Format: | Thesis |
| Language: | English |
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2012
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| Online Access: | https://eprints.ums.edu.my/id/eprint/6134/1/mt0000000097.pdf |