The influence of store image on consumers' repatronage intentions towards apparel retail store in Kota Kinabalu: The role of attitude as mediator
The main objective of this study is to examine the relationship between the store image, consumers' attitude towards store and consumers' repatronage intentions, in the context of apparel retail store. Results of the study found that all dimensions of store image have significant effect...
| मुख्य लेखक: | |
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| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2012
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| विषय: | |
| ऑनलाइन पहुंच: | https://eprints.ums.edu.my/id/eprint/6134/1/mt0000000097.pdf |
| सारांश: | The main objective of this study is to examine the relationship between the store
image, consumers' attitude towards store and consumers' repatronage intentions,
in the context of apparel retail store. Results of the study found that all dimensions
of store image have significant effect on both consumers' repatronage intentions
and attitude towards store. Hierarchical regression analysis was employed to test
the mediating effect of attitude towards store on the relationship between store
image and repatronage intentions. On overall, results revealed that attitude
towards store partially and fully mediate the relationship between dimensions of
store image and consumers' repatronage intentions. |
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