The influence of store image on consumers' repatronage intentions towards apparel retail store in Kota Kinabalu: The role of attitude as mediator
The main objective of this study is to examine the relationship between the store image, consumers' attitude towards store and consumers' repatronage intentions, in the context of apparel retail store. Results of the study found that all dimensions of store image have significant effect...
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| Format: | Thesis |
| Language: | English |
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2012
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| Online Access: | https://eprints.ums.edu.my/id/eprint/6134/1/mt0000000097.pdf |
| _version_ | 1846217093907742720 |
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| author | Chia, Tatilya Ching Mel |
| author_facet | Chia, Tatilya Ching Mel |
| author_sort | Chia, Tatilya Ching Mel |
| description | The main objective of this study is to examine the relationship between the store
image, consumers' attitude towards store and consumers' repatronage intentions,
in the context of apparel retail store. Results of the study found that all dimensions
of store image have significant effect on both consumers' repatronage intentions
and attitude towards store. Hierarchical regression analysis was employed to test
the mediating effect of attitude towards store on the relationship between store
image and repatronage intentions. On overall, results revealed that attitude
towards store partially and fully mediate the relationship between dimensions of
store image and consumers' repatronage intentions. |
| format | Thesis |
| id | oai:eprints.ums.edu.my:6134 |
| institution | Universiti Malaysia Sabah |
| language | English |
| publishDate | 2012 |
| record_format | eprints |
| spelling | oai:eprints.ums.edu.my:61342017-10-06T08:20:42Z https://eprints.ums.edu.my/id/eprint/6134/ The influence of store image on consumers' repatronage intentions towards apparel retail store in Kota Kinabalu: The role of attitude as mediator Chia, Tatilya Ching Mel HF Commerce The main objective of this study is to examine the relationship between the store image, consumers' attitude towards store and consumers' repatronage intentions, in the context of apparel retail store. Results of the study found that all dimensions of store image have significant effect on both consumers' repatronage intentions and attitude towards store. Hierarchical regression analysis was employed to test the mediating effect of attitude towards store on the relationship between store image and repatronage intentions. On overall, results revealed that attitude towards store partially and fully mediate the relationship between dimensions of store image and consumers' repatronage intentions. 2012 Thesis NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/6134/1/mt0000000097.pdf Chia, Tatilya Ching Mel (2012) The influence of store image on consumers' repatronage intentions towards apparel retail store in Kota Kinabalu: The role of attitude as mediator. Masters thesis, Universiti Malaysia Sabah. |
| spellingShingle | HF Commerce Chia, Tatilya Ching Mel The influence of store image on consumers' repatronage intentions towards apparel retail store in Kota Kinabalu: The role of attitude as mediator |
| title | The influence of store image on consumers' repatronage intentions towards apparel retail store in Kota
Kinabalu: The role of attitude as
mediator |
| title_full | The influence of store image on consumers' repatronage intentions towards apparel retail store in Kota
Kinabalu: The role of attitude as
mediator |
| title_fullStr | The influence of store image on consumers' repatronage intentions towards apparel retail store in Kota
Kinabalu: The role of attitude as
mediator |
| title_full_unstemmed | The influence of store image on consumers' repatronage intentions towards apparel retail store in Kota
Kinabalu: The role of attitude as
mediator |
| title_short | The influence of store image on consumers' repatronage intentions towards apparel retail store in Kota
Kinabalu: The role of attitude as
mediator |
| title_sort | influence of store image on consumers repatronage intentions towards apparel retail store in kota kinabalu the role of attitude as mediator |
| topic | HF Commerce |
| url | https://eprints.ums.edu.my/id/eprint/6134/1/mt0000000097.pdf |
| url-record | https://eprints.ums.edu.my/id/eprint/6134/ |
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