The relationship between marketing mix elements, brand equity dimensions and overall brand equity: mediating effect of brand equity dimensions in the context of premium skincare brands in Kota Kinabalu, Sabah
The aim of this study is to determine the relationship between marketing mix elements, brand equity dimensions and overall brand equity in the context of premium skin care brands in Kota Kinabalu, Sabah. Marketing mix elements is the antecedent, brand equity dimensions acts as the mediator and overa...
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| フォーマット: | 学位論文 |
| 出版事項: |
2013
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| オンライン･アクセス: | https://eprints.ums.edu.my/id/eprint/8713/ |
| Abstract | Abstract here |