Lee, T. Y. (2013). The relationship between marketing mix elements, brand equity dimensions and overall brand equity: Mediating effect of brand equity dimensions in the context of premium skincare brands in Kota Kinabalu, Sabah.
Chicago Style (17th ed.) CitationLee, Tzee Yann. The Relationship Between Marketing Mix Elements, Brand Equity Dimensions and Overall Brand Equity: Mediating Effect of Brand Equity dimensions in the Context of Premium Skincare Brands in Kota Kinabalu, Sabah. 2013.
MLA (9th ed.) CitationLee, Tzee Yann. The Relationship Between Marketing Mix Elements, Brand Equity Dimensions and Overall Brand Equity: Mediating Effect of Brand Equity dimensions in the Context of Premium Skincare Brands in Kota Kinabalu, Sabah. 2013.
Warning: These citations may not always be 100% accurate.