The relationship between marketing mix elements, brand equity dimensions and overall brand equity: mediating effect of brand equity dimensions in the context of premium skincare brands in Kota Kinabalu, Sabah

The aim of this study is to determine the relationship between marketing mix elements, brand equity dimensions and overall brand equity in the context of premium skin care brands in Kota Kinabalu, Sabah. Marketing mix elements is the antecedent, brand equity dimensions acts as the mediator and overa...

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Bibliographic Details
Main Author:	Lee, Tzee Yann
Format:	Thesis
Published:	2013
Subjects:	HD Industries. Land use. Labor
Online Access:	https://eprints.ums.edu.my/id/eprint/8713/
Abstract	Abstract here

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