The relationship of perceived value, customer satisfaction and brand loyalty of smartphone: The moderating effect of gender among youth
The purpose of this study is to examine the relationship of perceived value, customer satisfaction and brand loyalty in the context of smartphone. The study also examines the mediating effect of customer satisfaction on the relationship of perceived value (independent variable) and brand loyalty (de...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية |
| منشور في: |
2013
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://eprints.ums.edu.my/id/eprint/8945/1/mt0000000325.pdf https://eprints.ums.edu.my/id/eprint/8945/ |
| Abstract | Abstract here |