The relationship between relational benefits and customer loyalty in mobile telecommunication industry in Kota Kinabalu, Sabah: The moderating role of switching costs
The purpose of this study is to examine the influences of relational benefits on customer loyalty in the context of mobile telecommunication industry. The study also investigate the moderating effects of switching costs in the relationship between relational benefits and customer loyalty. This study...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | https://eprints.ums.edu.my/id/eprint/8980/1/mt0000000343.pdf https://eprints.ums.edu.my/id/eprint/8980/ |
| Abstract | Abstract here |