Consumer acceptance of virtual store
It is vital for E-Commerce operators to understand the motive for consumer to shop online. Virtual store is one form of technology acceptance behavior, understanding what determined the consumer to accept the virtual store is important for E-Commerce operators. This study examines the determinants o...
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| Format: | Thesis |
| Language: | English |
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2007
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| Online Access: | https://eprints.ums.edu.my/id/eprint/9382/1/mt0000000435.pdf |